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Get Into Marketing
Course Title: Pitman Training Get Into Marketing Certificate (PTGTMKCT)Awarding Body: Pitman Training
Pitman Training is the largest independent training network in Ireland offering local solutions to
businesses and individuals alike. With Pitman Training you have the best choice of training options:
· Career Solutions with its renowned National Diploma Programme
· Fully flexible IT and Office Skills training – attend when you like
· Classroom training courses tailored for all levels
· Seminar courses to develop personal skills
· Online training and Home Study options
· IT Technical learning tracks with full mentoring support
Intended Audience:
Those who wish to gain an introduction to the work of the Marketing Department.
Entry Requirements
Experience of using Windows, Word, Excel and Publisher to proficient level.
Open Entry
Exemptions: Exemptions are granted by modules based on previous Pitman Training Certification.
Course Details
Lesson 1 - The importance of marketing, company case studies, market research, competitor research
Lesson 2 - The product life cycle, product strategy, place strategy, pricing strategy, promotion strategy
Lesson 3 - The importance of advertising, creating an ad, different direct marketing techniques, press releases
Lesson 4 - Marketing on the World Wide Web, attending and exhibiting at trade shows
Lesson 5 - The concepts of television, radio and print advertising, building a brand, SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis, careers in marketing
Registration: All Year
Duration: 10-12 Hours flexi study
Cost: Contact us for more details
Further Study: Pitman Training Business Skills Diploma Range
News
2009-10-27 21:41 by Genesis
New Sage 50 2010 allows you to work faster, smarter and more efficiently and adhere to new VIES legislation.
Newsletter
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Genesis Management Services and Genesis Business College are trading names for GMS Genesis Management Services.
Registered in Ireland. Registration No: 336033